About the creator

Why I built Heurika.

Oren Cohen, creator of Heurika
Photo of Oren about/oren.jpg

My name is Oren Cohen. The first decision I made for my health was back in 6th grade, when I decided to start taking cold showers. I quit after 2 days.

Eventually, I realized I couldn't just start on the coldest setting, especially in the winter. I needed to ease into it. Every day, I lowered the water temperature bit by bit, and before I knew it I was taking fully fledged freezing showers.

I realized two things:

LESSON 01

Sustainable changes are gradual, not drastic.

LESSON 02

When life gets in the way, adapt, don't quit.

I used this mindset to fix my diet, exercise, sleep, as well as every other aspect of health and life in general to achieve my goals.

Heurika reflects how I achieved my goals, and how I believe others can achieve their own.

It shouldn't take all your willpower to engineer your evolution: just a vision in mind, some discipline, and a couple "heurika" moments along the way.

Oren Cohen, Creator of Heurika